Jimmy Choo was launched in 1996 when Tamara Mellon, Accessories Editor at British Vogue realised the potential demand for stylish but wearable shoes and approached Mr Jimmy Choo, the couture shoe maker based in the East End of London, recognized for his excellent craftsmanship. Tamara partnered with Mr Jimmy Choo to start the ready-to-wear shoe company and opened the first stand alone boutique on Motcomb Street, London along with a strong wholesale business. Sandra Choi, Mr Jimmy Choo¡¯s niece, was named Creative Director, a position she holds to this day, reporting to Tamara Mellon.

Tamara Mellon, Founder and President, and Joshua Schulman, Chief Executive Officer, are in charge of the company¡¯s development which today enjoys the stature of one of the world¡¯s most treasured and prominent luxury brands.

 

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