Lacoste is a high-end apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo.

Its major competitors include Armani, Fred Perry, Polo Ralph Lauren, Izod (with whom it once was in partnership), and Tommy Hilfiger Corporation.

 

"The French crocodile LACOSTE - named" French famous tennis player LACOSTE (pronunciation: LaKeSi), because of his long nose and rich offensive, people gave him the nickname "crocodile". In the 1930s, the standard tennis court wearing white flannel trousers, shirts, weaving machine button sleeves rolled up. "The crocodile" of the traditional LACOSTE challenge before the match, wear short-sleeved sweaters, embroider on crocodiles markers. This dress in the game is comfortable and beautiful short sleeves solved long-sleeved roll off the arm often, collar, knitting wool soft eights pullovers good permeability, and slightly longer shirt-tails in shorts can prevent shirt slippage.

 

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